Saturday, June 3, 2017

Vintage Catalog Listings for Ideal Dolls

Snow White and Seven Dwarfs dolls by the Ideal Toy Company, as advertised in vintage wholesale catalogs and periodicals.

  • April 1938 Playthings toy trade journal (Ideal would drop the word "Novelty" from their name in 1938). Retail price for the dwarfs is listed at $2 each. Snow White is $3 and up.

  • 1938 wholesale catalog published for N. Shure Co. of Chicago.

  • 1938 wholesale catalog for L. Gould & Co. of Chicago.

  • September 1938 American Girl magazine.

  • 1939 catalog page.

Catalog images via gdawg.

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